In a previous life, Run River North was making the kind of casual, indie-rock that one might notice as background music in a car commercial or Forever 21—as a matter of fact, back in 2013, when they were still using the name Monsters Calling Home, Honda featured the band in an advertisement, surprising them with a slot on Jimmy Kimmel Live. Since re-branding as Run River North and releasing a self-titled album in 2014, the Korean-American band matured, finding an earnestness and edge that pushes them beyond catchy tween tunes and firmly into folk-rock territory. “Run and Hide,” from last year’s Drinking From A Salt Pond, was a breakout hit for the group while a gem like “Ghost” is buoyed by the honeyed vocals of keyboardist Sally Kang. Run River North will perform at The Social next Thursday, May 18th before linking up with fellow LA crooners Rooney on a US Summer tour; however, Orlando fans won’t be able to catch Run River North a second time since the band will not be opening for Rooney when they grace The Social on July 12th. Join us on the 18th when pop-powerhouse COBI starts things off at 7PM. As always, you can get your tickets at The Social/Beacham box office during showtimes or at Park Ave CDs ($15).